I thought African Violets might be spared "Wal-Mart" discounting on eBay but I see that isn't the case.
In addition to African Violets I also sell gifts and collectibles on eBay and I am amazed at the number of sellers who will sell products at or below wholesale. How exactly does one make a profit with that business model? I tell my family and friends if you didn't buy it on eBay you paid too much! And it's the truth.
Consider for a moment what it costs to do a transaction on eBay for an item that is being sold for $3.40.
Insertion Fee: .25 cents
FVF Fee (12%): .41 cents
PayPal Fee (5.5%): .19 cents
Total Fees: .85 cents
Gross profit from the sale of a $3.40 plant is $2.55. Now consider the other costs associated with raising a plant to an age where it can be sold:
Potting Mix
Pots
Wicking/Matting materials
Electricity
Light stands
Lights
Shipping Labels
Shipping Boxes
Packing Material
Transportation
Water
Fertilizer
Pesticides
Plant Labels
Sharpies
Printer
Computer
eBay Store Fee
Conservatively speaking I would estimate these items add at least $1.00 to the cost of selling the plant. So now we're down to a net profit of $1.55. What about labor?
Lets assume the average length of time required to produce plantlets from leaf cuttings is 4 months. Add another three months before they are mature enough to ship and then divide that by our net profit of $1.55. In the end, the seller of the $3.40 plant is making approximately .22 cents a month for each plant raised and sold.
So, for every 1,000 plants sold the seller who is selling plants for $3.40 is making $220 or about $1.00 a day.
Question. Who would care for 1,000 plants for 7 months for $1.00 a day? If you know of anyone willing to do this please send me their resume! Boy do I have a job for them!
Saturday, July 10, 2010
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That's not all about the violet seller in question. Seller also sends gifts (leaf/plant) and even offers a rebate on orders of $30 or more.
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